In from the cold and looking forward

After a week away from the studio I'm finally back indoors and slowly thawing out =)

An early lesson I learnt is that an artist's year is made up of a rollercoaster of busy and quieter times. And when it's quiet you have to take full advantage - for me that means a week 'off' in January to paint the outside of the house !



A fresh coat of paint works wonders

Learning not to panic when sales slow down is key to preserving sanity - the run up to Christmas 2016 was a busy one with exhibitions, craft fairs, online sales and replenishing bricks and mortar outlets. January, unless you are in a niche market, is a quieter month, perfect for admin, the inevitable taxes and time to plan the year ahead.

In addition to the art I sell year-round in various retail outlets, my year can be broadly broken into four:

Spring
A fresh start and a time when people typically turn their attention to re-decorating their homes or re-vamping a room or two. It's important for me to follow the seasonal trends to make sure that I've got the right prints in the right colours for everyone on the look out for that perfect statement piece of art. Post Christmas commissions typically start at this time too.


A number of my prints used to create a Gallery Wall, a great way of creating a statement within your home


Summer into Autumn
A busy time for exhibitions local to Dorset and further afield in London and beyond. Works for these exhibitions typically start life around 12 months prior to the exhibition opening. It's important to create collections or 'series' of works so that there is cohesion to each exhibition but individual pieces must also work on their own.


'Sunlight Rotation', one of my Editions Collection hanging in the Menier Gallery, London

Autumn into Winter
More exhibition opportunities and Festive craft fairs start happening as early as October. These are a great way of meeting customers face to face and getting feedback on my art.


2016 Etsy Christmas Fair, Wimborne

Christmas
A busy time where I cater for people looking for unique gifts for friends and family. Buying art is very subjective so being able to offer customers the option of buying Etsy gift cards is a real bonus.